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The Finer Things, women's boutique, Olde Towne Portsmouth, Virginia |
The finer things in life are located at 511 Washington Street in Downtown Portsmouth… literally. The Finer Things is a charming, inviting women’s boutique owned by businesswoman and fashionista Beryl Rooks. And this month, The Finer Things celebrates its ten (10) year anniversary as a Downtown Portsmouth go-to for consumers seeking quality garments and classic accessories. Take a walk by this specialty shop, and you’ll be invited in by a vibrant window-dressing. Inside you’ll discover walls filled with timeless fashions, pictures of Beryl’s loved ones, and loyal customers shopping for jewelry and dresses all hand-selected by Beryl from venders in Texas, California, and New York.
Ten years in business is quite the accomplishment, especially given the current economic climate. Beryl credits her success to her experience as an accomplished school administrator and a support system of seasoned professionals. Listening, building relationships, and customer service are skills transferred from past days as an educator to today as a small business owner; Beryl’s business marketing strategy is word-of-mouth advertising through a network of loyal clients, which has proven to be successful in garnering a clientele representing the entire region. Beryl’s daughter, a fashion and merchandising professional, provided the initial inspiration for a trunk show that eventually grew into The Finer Things of today. Professional, working relationships with an accountant and an insurance broker keep Beryl in-the-know about the business’s financial health.
The Finer Things is a “special place for special people.” Stop by to see Beryl Tuesday through Thursday from 11:00 AM to 5:00 PM, Friday from 11:00 AM to 7:00 PM, and Saturday from 11:00 AM to 3:00 PM. And join the City in congratulating Beryl for a decade of success in Downtown Portsmouth!
Follow the link here to Portsmouth Economic Development (Portsmouth, Virginia)
